CORE ABM

Making insight intelligent for ABM

July 13, 2021

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed.

Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM.

Inside we'll cover:
  • The need, the landscape and the opportunity for insight in 2021
  • How to build an insight-first program
  • How to create the right structure and processes for success, and
  • establish robust measurement
  • The insight you should leverage to drive business outcomes
  • Five typical use cases: examples of the types of insight used to
  • drive tangible outcomes in ABM

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