ABM ACCOUNTS

Marketing attribution for the revenue-driven marketer

September 30, 2022

Marketing attribution
Life as a SaaS marketer (and a person) in 2022 feels uncertain, to say the least.

An ongoing pandemic, talks of a possible recession, and tech companies laying off more than 24,000 employees in the first half of this year means it is definitely not business as usual. Operating with reduced headcount and budgets, marketers are facing increasing pressure to tie activity directly to revenue.

Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their programs and showcase their impact on the business.

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