ABM Accounts

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

December 19, 2022

Marketing-Led COVID-19 Growth Strategies
At the peak of the pandemic, businesses struggled to navigate the disruptions and upheavals of COVID-19. Now they’re trying to figure out what to do next as they emerge from the chaos. Who better to lead the business recovery charge than marketing? According to Deloitte, “marketing budgets as a percentage of overall budgets have risen to 11.8%, resetting to pre-pandemic levels.” Additionally, yearly marketing spending is breaking records in areas including brand building, customer relationship management, and traditional advertising.

Spotlight

Tribune Content Solutions

Tribune Content Solutions is a leader in producing content. We’re proud of our Tribune heritage and our unique talents. It’s how we think. Because of this, we create content and strategies our competitors can only dream about. Although content is at our core, many of our clients use Content Solutions in combination with our other products and services: Digital Strategy, Website Development and Design, Paid Traffic (PPC), Search Engine Optimization (SEO), Social Media Management, Custom Content, Email Newsletters and Content Distribution. If you need a smart digital strategy that delivers on your goals and grows your business, we’d be delighted to hear your story. We’ll listen, and our expert team will leverage all of our assets and resources to devise the right plan for your business.

OTHER WHITEPAPERS
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How to nudge your CX and transform your business

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

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How To Build Your International Go-To-Market Strategy

whitePaper | October 10, 2022

Is your tech company looking to launch new products or services? Are you ready to launch your established product or service to new international markets or verticals? Have you struggled with international sales? Selling to new markets is challenging. You work in tech. You develop your products and services in an agile environment. But beyond that, rapid feedback cycles seem to slow.

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2020 MARKETING OUTLOOK

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

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2022 State of Sales Technology

whitePaper | October 16, 2022

While sales technology has been an essential component of the modern sales team for decades, the past two years have seen a notable evolution in the role of technology in the selling process. According to data from Demand Gen Report, just over half (51%) of companies implemented new sales technologies to keep up with buyer demands. The rising dependence on sales technology became particularly evident as sales teams transitioned from in-person sales to completely remote to hybrid work over the course of the pandemic. Sales leaders had to equip their staff with tools that could perform in any environment, with all the functionality and security they would get working from the office.

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How Marketing Operations Can Make the Most of a Multi-Channel MarTech Stack

whitePaper | September 27, 2022

Marketing Operation Professionals (MOps) are often the unsung hero overseeing the function of your MarTech stack ( marketing technology). Chances are, you already have invested in the tools necessary to ABMify it. But the real challenge is how your MarTech stack comes together to create one killer marketing operations strategy. In this guide we'll show you: Real customer examples and insights into how others approach MarTech in a way that works for them Examples of plays you can orchestrate when your multi-channel ABM stack is at its best Frameworks to design a stack that stacks up and simplifies Marketing Operations Why you need a way to integrate it all (and how to do it quickly)

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The Hidden Costs of Doing Nothing: Why B2B Enterprises Need an ABM Platform

whitePaper | February 1, 2023

Account-based marketing (ABM) is built upon the premise that not all accounts are created equal, meaning that some accounts should be prioritized and targeted based on their revenue-generating potential. In fact, a Forrester 2022 Total Economic Impact™ Study found that customers adopting ABM and using a platform purpose-built to provide an account-first context for all data and engagement efforts had a return-on-investment of 367 percent in three years and a payback period of less than six months.

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Spotlight

Tribune Content Solutions

Tribune Content Solutions is a leader in producing content. We’re proud of our Tribune heritage and our unique talents. It’s how we think. Because of this, we create content and strategies our competitors can only dream about. Although content is at our core, many of our clients use Content Solutions in combination with our other products and services: Digital Strategy, Website Development and Design, Paid Traffic (PPC), Search Engine Optimization (SEO), Social Media Management, Custom Content, Email Newsletters and Content Distribution. If you need a smart digital strategy that delivers on your goals and grows your business, we’d be delighted to hear your story. We’ll listen, and our expert team will leverage all of our assets and resources to devise the right plan for your business.

Events