Buyer Intent Data

Quick Start Guide to Intent-Based Marketing

January 6, 2023

Intent-Based Marketing
Since the beginning of B2B marketing as we know it, marketers have struggled with the question of how to get in front of the right prospects at the precise moment they’re ready to buy. For decades, the only solution was to use firmographic data (company size, industry, geographic footprint, etc.) which unfortunately offered no insights into whether the target would be ready to buy today, next quarter, next year, or ever. Things improved somewhat when technographic data came on the scene. By finding out which tools, technologies, and applications a company used, marketers could gain deeper insights into what they buy, how they operate, and what they might be looking to do next.

Spotlight

Astute.com - Discover. Nurture. Acquire.

Welcome to Astute. The B2B demand generation experts. Established in 1998, Astute is a market leader in EMEA for technology-focused B2B Demand Generation Marketing, providing expert solutions to clients in order to generate international demand for their products and services through our results-driven, multilingual, integrated campaigns. Astute provides tailored solutions to specialist technology companies across all channels to market including Vendors, Service Providers, Resellers, Systems Integrators and ISV's.

OTHER WHITEPAPERS
news image

Create Demand Through Video Marketing

whitePaper | January 19, 2022

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type of content drives successful multi-channel engagement like video. It's captivating, easily digestible, and, more importantly, it gets its point across more quickly and clearly than any other medium. But don't just take our word for it. Over the past decade, the demand for video marketing for enterprises, both big and small, has increased dramatically

Read More
news image

Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

Read More
news image

The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

whitePaper | June 10, 2022

Responsive buyer experiences and relevant content across channels have always been the top criteria for mature, highperforming, omnichannel account-based orchestrations. But much of today’s conversation revolves around linear, top-down campaigns, where the target account is placed in a marketing or sales play, operating within a siloed platform throughout the buyer’s journey. The result is often antithetical to the desired buyer “experience.” Operating without the necessary data management, intent, prediction, and consistent personalization, these platforms cannot deliver high-performing orchestration simply by slapping a new name on the same old ABM technology. In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve.

Read More
news image

Aligning Sales and Marketing Over Agreed-Upon Metrics

whitePaper | January 20, 2023

Technology vendors are facing challenging economic conditions, reduced quarterly income due to longer sales cycles, and larger selection committees due to hesitancy in choosing new technology. The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. Soon customers will manage 85% of their relationships without talking to a human source.

Read More
news image

10 Ways to Put Intent Data to Work

whitePaper | February 22, 2023

Here are the 10 ways B2B marketing teams are leveraging the power of intent to fill their pipelines, engage targets, and guide prospects all the way to a sale. Maybe your organization wants to leverage intent data but is not able to allocate the necessary budget or the manpower to build an in-house solution. A more workable alternative might be to import ready-to-work leads generated by an intent monitoring platform. When reviewing possible lead generation partners — like content syndicators and tele-prospecting sources — be sure to ask vendors whether they use intent data in generating the leads they send you, and listen carefully to their responses. The growing popularity of intent data is no secret, and many marketers have begun working the word “intent” into their marketing — including those who incorporate intent data only in the very loosest sense.

Read More
news image

How Content Distribution Enhances Data Clean-Up Efforts

whitePaper | May 14, 2021

A lead generation campaign presents exciting opportunities for a company pursuing growth, but erroneous data can produce disappointing results or worse: high cost with little to no return on investment. Cleansing your data is a necessary phase step, but is not a “one and done” activity. Read the whitepaper to learn how leveraging a data provider and your own content distribution efforts can help you not only reach your audience but keep your data accurate at the same time.

Read More

Spotlight

Astute.com - Discover. Nurture. Acquire.

Welcome to Astute. The B2B demand generation experts. Established in 1998, Astute is a market leader in EMEA for technology-focused B2B Demand Generation Marketing, providing expert solutions to clients in order to generate international demand for their products and services through our results-driven, multilingual, integrated campaigns. Astute provides tailored solutions to specialist technology companies across all channels to market including Vendors, Service Providers, Resellers, Systems Integrators and ISV's.

Events