Buyer Intent Data

Quick Start Guide to Intent-Based Marketing

January 6, 2023

Intent-Based Marketing
Since the beginning of B2B marketing as we know it, marketers have struggled with the question of how to get in front of the right prospects at the precise moment they’re ready to buy. For decades, the only solution was to use firmographic data (company size, industry, geographic footprint, etc.) which unfortunately offered no insights into whether the target would be ready to buy today, next quarter, next year, or ever. Things improved somewhat when technographic data came on the scene. By finding out which tools, technologies, and applications a company used, marketers could gain deeper insights into what they buy, how they operate, and what they might be looking to do next.

Spotlight

Add3

Add3 is a digital agency that delivers integrated digital marketing campaigns across paid search, SEO, social & display advertising, helping our clients reach their marketing goals. Our mission is to take an integrated, performance-driven approach to connect brands with their customers across digital channels to reach their marketing goals. We exist to create a place where the best people in digital marketing want to work and that brands want to work with. We are high-speed, low-drag, digital marketing geeks that live for results. Add3 is located in Seattle, WA. We serve a broad range of clients throughout the U.S., ranging from Global 500 organizations to earlier-stage technology companies. Add3 also launched two highly successful independent ventures dedicated to facilitating collaboration among the Pacific Northwest's online advertising and broader technology communities, respectively: The Northwest Internet Advertising Group and Seattle Interactive Conference.

OTHER WHITEPAPERS
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Making insight intelligent for ABM

whitePaper | July 13, 2021

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed. Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM. Inside we'll cover: The need, the landscape and the opportunity for insight in 2021 How to build an insight-first program How to create the right structure and processes for success, and establish robust measurement The insight you should leverage to drive business outcomes Five typical use cases: examples of the types of insight used to drive tangible outcomes in ABM

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Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

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COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT

whitePaper | November 20, 2019

As we asserted in our recent white paper, Humanizing the Account Based Marketing Experience, marketing/sales duo that don’t respect each other can torpedo even the best Account Based Marketing (ABM) program. While many of today’s account based marketing and sales strategies are powered by technology and AI, the human element (knowing who your customers and prospects are at a deep level) is critical.

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The Essential Guide to the Buying Experience of the Future

whitePaper | August 23, 2022

Your buyers’ lives, preferences, and expectations have changed. Two-thirds or 67% of buyers prefer remote or digital interactions - and they expect those interactions to be substantive and valuable. They hold your sellers to a high standard. That means the buying experiences of the past - in-person meetings, transactional conversations, and linear sales funnels - no longer deliver. So forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision.

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15 Account Based Marketing Strategies and How to Set Them Up

whitePaper | April 24, 2023

Selling your products or services directly to your highestvalue accounts can give you the best profits. And with account based marketing strategies, you can make that possible.

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Account-Based Strategies In Europe

whitePaper | September 2, 2022

According to Christian Weiss, director ABM EMEA at Autodesk, Germany languishes behind English-speaking countries when it comes to account-based maturity, often due to their reluctance to be the first to try something new. “Germans aren’t always keen on trying and testing from scratch and have a tendency to overthink,” he says. “While other cultures might try new approaches and technologies and fail, at least they’ve tried it. And this is a huge aspect of making account-based principles work. It requires deep change across culture, people and technology – and this isn’t always a good fit for people who are hesitant to embrace change, which isn’t traditionally part of a German’s DNA.”

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Spotlight

Add3

Add3 is a digital agency that delivers integrated digital marketing campaigns across paid search, SEO, social & display advertising, helping our clients reach their marketing goals. Our mission is to take an integrated, performance-driven approach to connect brands with their customers across digital channels to reach their marketing goals. We exist to create a place where the best people in digital marketing want to work and that brands want to work with. We are high-speed, low-drag, digital marketing geeks that live for results. Add3 is located in Seattle, WA. We serve a broad range of clients throughout the U.S., ranging from Global 500 organizations to earlier-stage technology companies. Add3 also launched two highly successful independent ventures dedicated to facilitating collaboration among the Pacific Northwest's online advertising and broader technology communities, respectively: The Northwest Internet Advertising Group and Seattle Interactive Conference.

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