ABM Accounts

Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

December 5, 2022

Sales Pipeline Readiness
Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets.

That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

Spotlight

Fox Agency - Integrated B2B Marketing

Fox Agency is an integrated marketing agency in the B2B sector, with offices in London and Leeds. Fox combines technology, data, creativity and nous to offer insight and brand strategy, content and search, web and apps, online marketing, integrated campaigns, advertising and activation, experiential, PR, exhibitions and events.

OTHER WHITEPAPERS
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The B2B CFO’s Guide to Revenue Forecasting and Efficient Growth

whitePaper | March 9, 2023

When the economy falters, buyer behavior changes. But the key questions CFOs always ask are: By how much? And how much will it affect the sales pipeline, the lifeblood of the business? To maintain a healthy balance sheet, it’s critical for CFOs to get those answers right. And that’s where things get tricky. When CFOs trim budgets with a too-heavy hand, they can cripple the business’ future growth. Conversely, if they don’t trim enough, the business can bleed out.

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Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

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Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaign

whitePaper | September 1, 2022

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend? In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention. You will learn: How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process Ways to experiment with your ads to find the right mix for your audience A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

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4 Common Intent Data Mistakes (And How To Avoid Them)

whitePaper | June 27, 2022

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There’s a false belief that Intent data is a silver bullet, alleged to solve any and all marketing woes. But in reality, many organizations are barely scraping the surface of how Intent data can benefit them and, more importantly, their bottom line.

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Smarter Go-To-Market Powered By Account Intelligence

whitePaper | February 1, 2023

The information you need to target your ideal accounts efficiently is scattered across your systems and processes (or just plain hidden, such as buyer intent). As a result of the broken and incomplete data, your sales and marketing teams have account blindness. They have no choice but to make hunch-based decisions. It doesn’t matter how much training you’ve put them through. They will end up spamming prospects (and maybe even existing clients) because they don’t have the intelligence-based insights to guide them.

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Les impératifs de transformation dans le secteur du commerce de gros et de la distribution

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. « L’effet Amazon » et les perturbations récurrentes telles que la COVID-19 et les blocages portuaires comme celui du canal de Suez exposent les distributeurs à de nombreux imprévus qui révèlent les faiblesses des stratégies d

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Spotlight

Fox Agency - Integrated B2B Marketing

Fox Agency is an integrated marketing agency in the B2B sector, with offices in London and Leeds. Fox combines technology, data, creativity and nous to offer insight and brand strategy, content and search, web and apps, online marketing, integrated campaigns, advertising and activation, experiential, PR, exhibitions and events.

Events