SOCIAL MEDIA FOR B2B MARKETING

whitePaper | January 20, 2023

Technology vendors are facing challenging economic conditions, reduced quarterly income due to longer sales cycles, and larger selection committees due to hesitancy in choosing new technology. The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. Soon customers will manage 85% of their relationships without talking to a human source.

whitePaper | January 13, 2023

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology. We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

whitePaper | November 10, 2022

No matter where your software or SaaS business finds itself in the current cycle, buyer intent intelligence can help you navigate unknowns and better position your teams and business for future success. In unpredictable business cycles such as the COVID-19 global pandemic or the introduction of new data privacy legislation such as GDPR or the CCPA, sales and marketing teams may find themselves overwhelmed by leads for products and services that are in high demand, or they may struggle with a complete drop-off in business with no leads hitting their funnel at all. To achieve optimal performance and maximize campaign outcomes, marketing organizations increasingly turn to third-party intent data as a key resource to assist with revenue generation, customer retention and growth.

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

whitePaper | May 5, 2023

With the latest advancements in technology, businesses can now oversee an entire financial transaction in a minute at the comforts of their offices rather than take a time-consuming trip to the bank. With far-reaching access to mobile technology, things have moved even faster than ever as businesses and entrepreneurs are able to deal with each other at the tip of their fingertips. The rapid evolution of B2B solutions has made it possible to find leads and nurture their interest in a product or service through an automated platform that integrates different marketing channels instantaneously. With such accelerated development of technology, doing business has gotten easier every day. However, this has also meant clients moving at a much faster pace. Instantaneous transactions have become the common thing in ways unimaginable just decades ago that “follow-up delays” has become the biggest deal killer today.

whitePaper | October 5, 2022

For technology businesses, the move from traditional on-premises sales and licensing models to an “as-aservice” subscription model is critical. Yet, while the upsides of recurring revenue streams are substantial, there are risks. This flexible, ongoing billing model gives customers more leverage to switch if they can find alternate solutions that offer a better customer experience (CX) or enhanced features. Today’s technology businesses must redefine their go-to-market strategies and tactics to ensure adoption, usage, and renewal to avoid attrition.