Core ABM, ABM Accounts

Devenir un distributeur numérique: guide et modèle de maturité

December 9, 2022

Full-Funnel ABM Playbook
Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. Le temps presse, les distributeurs doivent transformer leur modèle d’affaires. Notre rapport complémentaire de leadership éclairé « Les impératifs de transformation dans le secteur du commerce de gros et de la distribution »

Spotlight

Inventive-Smi

Inventive-SMi (Sales and Marketing Initiative) was founded in 2008 with the goal of providing enterprise-grade communications solutions to businesses of all sizes. Although the services and underlying technology has changed over the Company’s 6 year history, its dedication to customer-focused solutions has not. What shapes Inventive-SMi is not technology- but more importantly, the real-business needs of its customers. At Inventive-SMi, we deliver high impression Lead Generation Solutions to all companies globally. Inventive-SMi has a squad of Lead Generation & Demand Generation experts that converse with technology decision makers & influencers every month while mapping and following over 5000 companies globally. We have functioned with various technology enterprises in the past and our proficiency spans verticals & horizontals in geographies such as North America, Europe, Middle East, APAC and India.

OTHER WHITEPAPERS
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How to Win Market Share with a Customer-Centric Lens

whitePaper | May 18, 2021

For B2B sales and marketing teams, competitive analysis is a foundational process that reinforces and clarifies business cases or campaign roadmaps by identifying gaps and potential differentiators. A competitive analysis has become essential to developing and identifying a winning strategy for growth and success—essential when, on average, a business can have 25 direct competitors. In the traditional sense, this would equate to an analysis of competitors, their products, and their messaging. But does that serve the purpose of identifying competitive gaps, or the ultimate goal of winning market share through displacement? Effective competitive displacement and competitive analysis need to be customer-centric above all else.

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State of the Buyer Report: Future of Work Edition

whitePaper | August 16, 2022

Our “State of the Buyer Report: Future of Work Edition” illustrates how marketers can leverage data to develop a better ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. It examines five topic areas impacting purchase decisions surrounding today’s hybrid workforce—cloud infrastructure, hybrid work, enterprise networking, artificial intelligence (AI), and cybersecurity—, and provides actionable takeaways for marketers to reach the buying centers that are researching and actively engaging with relevant content and advertising.

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Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

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4 Steps To Deliver A Successful ABM Campaign

whitePaper | January 10, 2023

92% of B2B marketing specialists worldwide rated ABM as extremely effective per a Forrester study in 2015. Since then, this number has likely increased. ABM allows your business to focus on high-value accounts, to align your marketing and sales efforts and thereby, to achieve better results.

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Agile Account-Based Growth

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?

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The Complete Guide to Account-Based Marketing

whitePaper | April 5, 2023

Wouldn’t it be great if you could engage with your target accounts at the right time and delight them with relevant messaging? You save valuable resources by not focusing on the accounts and prospects who aren’t likely to be interested in your offerings or don’t fit your ideal customer profile during the sales process. Sounds like a sales and marketing heaven, doesn’t it? Well, this state of nirvana is achievable, and the fastest path to it is with account-based marketing.

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Spotlight

Inventive-Smi

Inventive-SMi (Sales and Marketing Initiative) was founded in 2008 with the goal of providing enterprise-grade communications solutions to businesses of all sizes. Although the services and underlying technology has changed over the Company’s 6 year history, its dedication to customer-focused solutions has not. What shapes Inventive-SMi is not technology- but more importantly, the real-business needs of its customers. At Inventive-SMi, we deliver high impression Lead Generation Solutions to all companies globally. Inventive-SMi has a squad of Lead Generation & Demand Generation experts that converse with technology decision makers & influencers every month while mapping and following over 5000 companies globally. We have functioned with various technology enterprises in the past and our proficiency spans verticals & horizontals in geographies such as North America, Europe, Middle East, APAC and India.

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