Core ABM

The ABM practitioner’s guide to the cookie demise

August 3, 2022

https://jabmo.com/the-abm-practitioners-guide-to-the-cookie-demise/
With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

Spotlight

MarketBurst

MarketBurst is strategic marketing firm, advertising agency and public relations firm rolled into one. Our role is to provide everything you need to sell your product, from advertising campaigns to sales material. We bring millions in revenue to our customers by providing what business needs, qualified leads at an affordable price. Put our experience to work in your favor. The MarketBurst Group, Dallas, TX is a marketing and public relations agency specializing in allowing companies to outsource their marketing department. This includes the development of marketing programs, sales tools and demand generation campaigns designed to generate revenue for clients. Programs and support can be scaled from the small business to the Fortune 500. From SEO, social media and PR services to web design and training, we have the solution to meet your needs.

OTHER WHITEPAPERS
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AI and Sales Trends for 2023 and Beyond

whitePaper | January 27, 2023

97% of sales leaders and sales operations pros already believe that AI gives reps more time to sell.1 However, giving reps more time back through automation is just the beginning. AI also provides a means of augmenting human intelligence, so salespeople can finally exceed the expectations of today’s most demanding buyers. This report provides a window into how the right AI-powered sales solutions will empower companies to, at last, fix a broken B2B sales process.

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Achieve More With Buyer Intent

whitePaper | November 10, 2022

No matter where your software or SaaS business finds itself in the current cycle, buyer intent intelligence can help you navigate unknowns and better position your teams and business for future success. In unpredictable business cycles such as the COVID-19 global pandemic or the introduction of new data privacy legislation such as GDPR or the CCPA, sales and marketing teams may find themselves overwhelmed by leads for products and services that are in high demand, or they may struggle with a complete drop-off in business with no leads hitting their funnel at all. To achieve optimal performance and maximize campaign outcomes, marketing organizations increasingly turn to third-party intent data as a key resource to assist with revenue generation, customer retention and growth.

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5 Areas That CMOs Struggle in Measuring ROI and Where to Focus

whitePaper | October 4, 2022

Gartner has predicted that by next year (2022), profitability will overtake customer experience (CX) as a top strategic priority. This change is part of a longer-term trend. CFOs want rigorous measurement of marketing activities. Metrics like cost per acquisition are at a premium. These metrics are linear and atomic, much like accounting and financial data. This conundrum has led to a plethora of methods and tools to measure marketing effectiveness, and ultimately to optimize the marketing mix. But now this confusing landscape cries out for a more clear-eyed answer of “what’s really working and what’s not?” when it comes to marketing measurement and optimization. The answers are not simple or easy.

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The ultimate guide to lead generation

whitePaper | July 20, 2023

Understanding the nuances of the tech sector is crucial for developing effective lead generation strategies that resonate with potential customers. Whether you are a startup looking to establish your presence or an established company seeking to expand your customer base, understanding your target customer—who they are and what they need to succeed—is fundamental to attracting and engaging leads that will fuel your business growth. But the work does not stop there. Once a buyer has been identified, how companies nurture and educate that prospect in their follow up is critical to converting them to customers.

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Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

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How to nudge your CX and transform your business

whitePaper | March 23, 2023

Here’s the simple truth we’ll be exploring in detail in this white paper: if you work for a company, you’re already in the business of behavior. That’s because if your business is going to prosper, you’re going to need to influence behavior. Your own, your people… and your customers. Whether it’s choosing a service provider, completing a purchase journey or opting for self-service rather than making a call, customers constantly make choices about how to interact with businesses. And as the world becomes more digital and remote, your behavior – and the choices that you and your customers make as a result – become more important than ever.

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Spotlight

MarketBurst

MarketBurst is strategic marketing firm, advertising agency and public relations firm rolled into one. Our role is to provide everything you need to sell your product, from advertising campaigns to sales material. We bring millions in revenue to our customers by providing what business needs, qualified leads at an affordable price. Put our experience to work in your favor. The MarketBurst Group, Dallas, TX is a marketing and public relations agency specializing in allowing companies to outsource their marketing department. This includes the development of marketing programs, sales tools and demand generation campaigns designed to generate revenue for clients. Programs and support can be scaled from the small business to the Fortune 500. From SEO, social media and PR services to web design and training, we have the solution to meet your needs.

Events