Core ABM

The B2B CFO’s Guide to Revenue Forecasting and Efficient Growth

March 9, 2023

Revenue Forecasting
When the economy falters, buyer behavior changes. But the key questions CFOs always ask are: By how much? And how much will it affect the sales pipeline, the lifeblood of the business?

To maintain a healthy balance sheet, it’s critical for CFOs to get those answers right. And that’s where things get tricky. When CFOs trim budgets with a too-heavy hand, they can cripple the business’ future growth. Conversely, if they don’t trim enough, the business can bleed out.

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OTHER WHITEPAPERS
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The State of Digital Maturity in Europe

whitePaper | March 14, 2023

For B2B marketers, making the rapid shift to digital required a total reset of strategy and tactics over the past few years. Now, as we’re under pressure to get more results with less resources, it’s time to assess whether your digital marketing is ready for scale. To understand how your digital marketing maturity compares to your peers, download the report, “The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results,” that will walk you through the state of digital maturity in Europe, how top-performing companies are finding success and practical tips for you to immediately elevate your own digital marketing strategy.

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CX Trends, Challenges, & Opportunities

whitePaper | June 30, 2022

Brands can continue talking about customer centricity. They can continue exploring new digital options and workflow models. As far as today’s consumers are concerned, brands still have considerable work to do. What ultimately matters, however, is whether these mindsets and strategies are leading to better, more frictionless, more personalized experiences across all channels. In this report you will learn where are brands going wrong and what opportunities do they have to turn customer centricity into a reality.

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Reclaiming Channel Partners’ Rightful Spot in ABM

whitePaper | November 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help build pipeline, revenue, and partner traction. “Nearly half of its practitioners

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Leveraging Insights to Power Account-Based Marketing

whitePaper | June 27, 2022

Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.

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Increase Demand Gen Results With These 5 Tactics

whitePaper | January 5, 2023

Demand Generation within B2B organisations has progressed in recent years, both innovatively and intuitively. Whether it’s embracing and adopting maturing predictive technologies and ABM methodologies or macro factors, including Covid, that forced a complete focus on digital engagement, marketers have had to respond instantaneously, researching, and activating digital approaches that ensure demand generation continuity and growth.

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How to Win Market Share with a Customer-Centric Lens

whitePaper | May 18, 2021

For B2B sales and marketing teams, competitive analysis is a foundational process that reinforces and clarifies business cases or campaign roadmaps by identifying gaps and potential differentiators. A competitive analysis has become essential to developing and identifying a winning strategy for growth and success—essential when, on average, a business can have 25 direct competitors. In the traditional sense, this would equate to an analysis of competitors, their products, and their messaging. But does that serve the purpose of identifying competitive gaps, or the ultimate goal of winning market share through displacement? Effective competitive displacement and competitive analysis need to be customer-centric above all else.

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Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power. Optmyzr delivers smarter automation for PPC rockstars.

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