The Big Book of Intent

whitePaper | July 14, 2021

Built on evidence-based research from some of our partners, including ITSMA, we present insightful analysis and practical steps you can implement in your organization to take any ABM program to the next level through better measurement. Built for ABM-ers, our guide outlines the best approaches to implement an ABM measurement framework and communicate your ABM strategy and results from the C-suite down. Inside we'll cover: The necessary framework for ABM measurement - "The Three R's" How to apply the The Three R's to different ABM programs How to measure effectively across Organizational Alignment, Data & Analytics and Systems & Tools How to develop an ABM measurement dashboard How to scale ABM through better measurement

whitePaper | November 1, 2022

Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program.

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

whitePaper | December 10, 2022

Fondée à Granby, au Québec, en 1994, Avril se distingue par son service à la clientèle et ses aliments biologiques de haute qualité. Au fil du temps, Avril a ouvert de nouvelles succursales, élargi son offre aux cosmétiques et aliments frais de qualité bistro, et a ouvert un énorme entrepôt de 110 000 pieds carrés. Toutefois, un

whitePaper | September 1, 2022

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend? In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention. You will learn: How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process Ways to experiment with your ads to find the right mix for your audience A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.