Core ABM

The Complete Guide to Account-Based Marketing

April 5, 2023

The Complete Guide to Account-Based Marketing
Wouldn’t it be great if you could engage with your target accounts at the right time and delight them with relevant messaging? You save valuable resources by not focusing on the accounts and prospects who aren’t likely to be interested in your offerings or don’t fit your ideal customer profile during the sales process.

Sounds like a sales and marketing heaven, doesn’t it? Well, this state of nirvana is achievable, and the fastest path to it is with account-based marketing.

Spotlight

TBWA\Helsinki

TBWA\Helsinki is the most internationally awarded marketing agency group in Finland. We specialize in growing our client’s brand value with modern brand behavior. Our expertise covers holistic strategic and creative planning of marketing communications as well as production. We combine marketing with the latest technological opportunities and innovations. Additionally, our special units serve our customers in retail marketing, productization of brand innovations and in real time marketing services.

OTHER WHITEPAPERS
news image

Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators

whitePaper | December 2, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. McKinsey reports as many as 30% to 40% of U.S. consumers have switched brands or retailers, and the majority intend to continue their new shopping behavior. Many switchers seek better prices, but other motivators include product availability, quality and purpose.

Read More
news image

The Marketing and Sales Alignment Playbook

whitePaper | September 30, 2022

Alignment between marketing and sales is a top priority at most organizations. After all, the more marketing and sales teams are aligned, the better the results. When marketing and sales are in sync, teams see increased revenue, improved customer retention, increased renewals, and better win rates. Despite the fact that teams want alignment, many struggle to achieve it. That’s, in part, because gaining alignment isn’t easy. If your company is already performing well, it may be tempting to continue on upholding the status quo—making sales through reputation or referrals. If your company is underperforming, it may be overwhelming to address issues with alignment. In either case, getting aligned is essential.

Read More
news image

Data Driven Advertising - Navigating to a future with First-Party Only Advertising

whitePaper | January 3, 2023

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

Read More
news image

Marketing Operations: A Data-Driven Activation Guide

whitePaper | March 1, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? What are their most prominent pain points? Where are they looking to invest in the year ahead? In this report, discover key insights guiding MarTech vendors in their strive to capture demand in a changing market.

Read More
news image

15 Account Based Marketing Strategies and How to Set Them Up

whitePaper | April 24, 2023

Selling your products or services directly to your highestvalue accounts can give you the best profits. And with account based marketing strategies, you can make that possible.

Read More
news image

Using Webinars to Drive Lead Generation

whitePaper | November 1, 2022

Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program.

Read More

Spotlight

TBWA\Helsinki

TBWA\Helsinki is the most internationally awarded marketing agency group in Finland. We specialize in growing our client’s brand value with modern brand behavior. Our expertise covers holistic strategic and creative planning of marketing communications as well as production. We combine marketing with the latest technological opportunities and innovations. Additionally, our special units serve our customers in retail marketing, productization of brand innovations and in real time marketing services.

Events