The Demand Orchestration datasheet

December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

Spotlight

LeadFabric

Headquartered at the heart of the EU, Leadfabric helps Europe-based, direct and channel B2B Marketing & Sales professionals boost their revenues by dramatically improving their demand-generation capabilities. Every buyer is unique and so is his buying journey. Attracting customers and keeping them, therefore is becoming an entirely new discipline. Traditional marketing arsenal cobbled up by artistically rendered attention grabbers no longer cuts it. In todays internetted world marketing requires expertise and marketing and sales automation technology to efficiently convert inquiries into buying engagements that run all the way to the close. Weaving this unique fabric for its clients, Leadfabric also ensures that their customers evolve to a state where their marketing and sales get fully aligned because it operates under the conviction that failure to achieve this status creates loss of revenues and unnecessary costs.

OTHER WHITEPAPERS
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5 Steps For B2B Companies To Improve Their Digital Lead Generation

whitePaper | January 12, 2023

In the past two years, the B2B customer journey has shifted more than ever before into the digital world. According to the latest MC Kinsey figures, about 70% of the B2B buyer journey now takes place digitally. As a result, the demand for digitally acquired leads grows as they are the basis for successful sales activities. In this whitepaper we show you how to improve your lead generation.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

whitePaper | December 23, 2022

Selling or marketing to someone you have limited insights on is like trying to hit a piñata blindfolded. You have a general idea of where it is, but without knowing its exact whereabouts, you’re taking swings in the dark, and more often than not—you’ll miss your target. Gaps in buyer insights—pain points, account needs, and goals—are a huge issue for accountbased marketing (ABM) teams looking to deepen relationships with existing customers and target high-value prospects. Personalization lives at the core of ABM, and yet, personalization at scale toward target accounts (35 percent) and developing targeted content for accounts and personas (30 percent) are in the top five ABM challenges, according to Demand Gen Report.

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Faire croître l’entreprise alimentaire grâce à l’automatisation SAP

whitePaper | December 10, 2022

Fondée à Granby, au Québec, en 1994, Avril se distingue par son service à la clientèle et ses aliments biologiques de haute qualité. Au fil du temps, Avril a ouvert de nouvelles succursales, élargi son offre aux cosmétiques et aliments frais de qualité bistro, et a ouvert un énorme entrepôt de 110 000 pieds carrés. Toutefois, un

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The Hidden Costs of Doing Nothing: Why B2B Enterprises Need an ABM Platform

whitePaper | February 1, 2023

Account-based marketing (ABM) is built upon the premise that not all accounts are created equal, meaning that some accounts should be prioritized and targeted based on their revenue-generating potential. In fact, a Forrester 2022 Total Economic Impact™ Study found that customers adopting ABM and using a platform purpose-built to provide an account-first context for all data and engagement efforts had a return-on-investment of 367 percent in three years and a payback period of less than six months.

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COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT

whitePaper | November 20, 2019

As we asserted in our recent white paper, Humanizing the Account Based Marketing Experience, marketing/sales duo that don’t respect each other can torpedo even the best Account Based Marketing (ABM) program. While many of today’s account based marketing and sales strategies are powered by technology and AI, the human element (knowing who your customers and prospects are at a deep level) is critical.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

whitePaper | December 12, 2022

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

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Spotlight

LeadFabric

Headquartered at the heart of the EU, Leadfabric helps Europe-based, direct and channel B2B Marketing & Sales professionals boost their revenues by dramatically improving their demand-generation capabilities. Every buyer is unique and so is his buying journey. Attracting customers and keeping them, therefore is becoming an entirely new discipline. Traditional marketing arsenal cobbled up by artistically rendered attention grabbers no longer cuts it. In todays internetted world marketing requires expertise and marketing and sales automation technology to efficiently convert inquiries into buying engagements that run all the way to the close. Weaving this unique fabric for its clients, Leadfabric also ensures that their customers evolve to a state where their marketing and sales get fully aligned because it operates under the conviction that failure to achieve this status creates loss of revenues and unnecessary costs.

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