The Inbound Marketing Roadmap: 7 Steps to Inbound Success

whitePaper | June 30, 2022

Brands can continue talking about customer centricity. They can continue exploring new digital options and workflow models. As far as today’s consumers are concerned, brands still have considerable work to do. What ultimately matters, however, is whether these mindsets and strategies are leading to better, more frictionless, more personalized experiences across all channels. In this report you will learn where are brands going wrong and what opportunities do they have to turn customer centricity into a reality.

whitePaper | December 12, 2022

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

whitePaper | October 1, 2022

Account-based marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot, 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. It’s no secret– many B2B companies are using account based marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. That’s because it works. According to a survey conducted by ITSMA, 87% of marketers say that ABM efforts outperform other marketing efforts.

whitePaper | January 13, 2023

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology. We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

whitePaper | December 21, 2022

The B2B technology world is built on a foundation of trust. A glut of software options and a lack of credible content in a perpetual buying cycle of increasing complexity make building trust with buyers more difficult than ever. G2’s 2022 Software Buyer Behavior Report illustrates the crisis of trust in the market today and the avenues through which sellers can empower a diverse slate of buyers with the information they need.

whitePaper | January 15, 2023

It’s harder than ever for marketers to create and capture demand - and turn it into pipeline. And, customer acquisition cost is rising due to: More advertisers than digital ad inventory Stronger online privacy regulations More channels and platforms Marketers must do more with less by finding efficient ways to grow their business.