The New Terminus Account-Based Platform

November 13, 2017

The Terminus Account-Based Platform is your ABM command center. Identify and prioritize target accounts, engage the buying committee with multichannel programs, send actionable insights to sales, measure results, and report on success to your entire organization. TARGET: Align and operationalize marketing and sales efforts around a unified target account strategy.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
news image

The Grande Guide to Social Demand Generation

whitePaper |

You’re busy. Time is precious. Our Grande Guide series of e-books deliver subject matter proficiency in about the time it takes to down your morning coffee – and maybe scarf down a bagel. This Grande Guide tackles the tough subject of using social media to generate leads...

Read More
news image

ABM Program Success: ABM mix increases from 0% to 40% of demand generation in 6 months

whitePaper | June 19, 2018

FinancialForce is a cloud ERP solution backed by Salesforce. Its ERP is customized for many different use cases such as accounting, professional services automation (PSA), human capital management (HCM), and supply chain management (HCM). FinancialForce needed an ABM platform to communicate their different solutions to target accounts across different geographies, buyer stages, and account tiers.

Read More
news image

Data Driven Marketing

whitePaper | September 8, 2017

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data.

Read More
news image

Native Advertising and Content Marketing

whitePaper |

There are many different elements that can come into play in native advertising and content marketing which can be challenging. This white paper aims to provide insights into how native advertising can build better advertising experiences for consumers and therefore more meaningful relationships. It also provides guidance on key considerations for creating and distributing native advertising.

Read More
news image

B2B Content Marketing: 2012 Benchmarks, Budgets & Trends

whitePaper | December 7, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to content marketing? And how much has changed in the past year? To answer these questions, the Content Marketing Institute and MarketingProfs surveyed 1,092 marketers in August 2011.1 In this second annual survey, we uncovered some interesting findings. While we saw some unexpected changes between this year and last, we weren’t surprised to see that content marketing still ranks highly in the list of priorities for B2B marketers. Just as in 2010, 9 in 10 organizations market with content – regardless of company size or industry.

Read More
news image

State of Pipeline Marketing How B2B Marketers Drive Growth 2015

whitePaper |

As marketers we have access to numerous platforms and channels. We constantly adapt our strategies as technology changes. Pipeline marketing is how we remain focused on the outcome of marketing: revenue. Pipeline marketing helps us understand the true impact of marketing by providing insights into our customers, our funnel, and our ad spend. That’s why we surveyed marketers on how they make the best decisions, use technology, and measure perfomance by doing attribution. In the first annual State of Pipeline Marketing Report, you’ll find insights on how CMOs and marketers invest in marketing channels, how they measure success and much more.

Read More

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

Events