THE QUEST FOR ETERNAL FURY’S TARGET AUDIENCE

Proficient City's addictive RPG, Eternal Fury, has a rapidly growing international fan base. In the game, players have the chance to rule and defend their own castles in thrilling battles and territorial quests. Utilizing programmatic event tracking and player cohort analysis within the Taptica platform, Proficient City’s campaigns were optimized for post-conversion events, like in-app purchases, and further guided towards top-performing audiences based on device, market, age, and gender targeting. Age Targeting: Targeting five different age segments, Taptica identified a downward linear trend in CVRs that directly correlated with user age. As the age of user cohorts rose, the CVR steadily dropped. This trend lasted until the age of 65, at which point it spiked for the highest conversion rates of all age groups.

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Wikot

Born as a digital agency, Wikot has evolved into a fully integrated agency that focuses on creating relevant and engaging experiences between people and our client's brands.

OTHER WHITEPAPERS
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Why Account Insights are the Missing Link in ABM Success

whitePaper | January 27, 2022

ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link. The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.

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The Beginner’s Guide to: Account-based Selling

whitePaper | December 14, 2019

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch prospecting approaches for those target accounts. By employing account-based selling, you ensure that your sales teams are focusing on highpotential, high-value accounts, making them more likely to close deals, hit their quotas, and grow your business.

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Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

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The State of Marketing Operations Talent: 2022

whitePaper | September 15, 2022

Marketing operations leaders can feel it: MOPs is facing a talent crisis. It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense. To better understand this fast-changing landscape, Highway Education and Demandbase set out to uncover what the MOPs industry is up against and to provide guidance to its leaders. The result was the State of MOPs Talent study.

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Account-Based Strategies In Europe

whitePaper | September 2, 2022

According to Christian Weiss, director ABM EMEA at Autodesk, Germany languishes behind English-speaking countries when it comes to account-based maturity, often due to their reluctance to be the first to try something new. “Germans aren’t always keen on trying and testing from scratch and have a tendency to overthink,” he says. “While other cultures might try new approaches and technologies and fail, at least they’ve tried it. And this is a huge aspect of making account-based principles work. It requires deep change across culture, people and technology – and this isn’t always a good fit for people who are hesitant to embrace change, which isn’t traditionally part of a German’s DNA.”

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5 Ways First-Party Intent Data Can Power ABM Success

whitePaper | August 5, 2021

Most B2B marketers’ arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods. First-party intent data is unique because it’s proprietary to the organization that harvests it from its prospects. This in-house data collection technique enables companies to have total control over the data and target specific accounts with tailored messaging. Coupled with the new privacy restrictions web browsers are implementing, it seems like a no-brainer for companies to increase reliance on - or get started with - this data set.

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Spotlight

Wikot

Born as a digital agency, Wikot has evolved into a fully integrated agency that focuses on creating relevant and engaging experiences between people and our client's brands.

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