Account Based Data

The ultimate guide to lead generation

July 20, 2023

Ultimate_Guide_Lead_Generation
Understanding the nuances of the tech sector is crucial for developing effective lead generation strategies that resonate with potential customers. Whether you are a startup looking to establish your presence or an established company seeking to expand your customer base, understanding your target customer—who they are and what they need to succeed—is fundamental to attracting and engaging leads that will fuel your business growth. But the work does not stop there. Once a buyer has been identified, how companies nurture and educate that prospect in their follow up is critical to converting them to customers.

Spotlight

Avention

Avention, maker of OneSource Solutions, delivers smarter business insights to help companies get a deeper understanding of company, contact and market data. With an unparalleled breadth of data sources, deeper strategic analysis and continual updates, Avention provides accurate, timely information to drive growth and improve productivity through Account-Based Marketing programs, better prepared sales reps, strong go-to-market planning and higher close rates. Headquartered in Concord, MA with offices across North America, Europe and APAC, Avention has nearly 4000 customers worldwide.

OTHER WHITEPAPERS
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What Human Behavior Can Teach Us About Effective B2B Marketing

whitePaper | October 20, 2022

Modern B2B marketers are experiencing a new frontier of demand and revenue generation, with a wealth of data at their fingertips. Paired with everevolving tools and technologies, marketing teams have a nearly 360-degree view of their market and audience. The challenge no longer lies in gathering insights, but in how to use the right data to drive growth effectively. The pressure to prove revenue contribution has never been stronger. As B2B marketers look to scale their go-to-market efforts, decoding audience insights and behavior is more important than ever before.

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2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

whitePaper | June 5, 2022

The continuous evolution of ABM best practices presents a unique challenge for B2B marketers. While ABM is beyond its infancy — according to ITSMA, almost 50% of all ABM programs are in the "expanding" or "embedded" stage — marketing teams are still learning how to ease growing pains.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

whitePaper | December 12, 2022

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

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Agile Account-Based Growth

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?

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Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

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Reclaiming Channel Partners’ Rightful Spot in ABM

whitePaper | November 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help build pipeline, revenue, and partner traction. “Nearly half of its practitioners

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Spotlight

Avention

Avention, maker of OneSource Solutions, delivers smarter business insights to help companies get a deeper understanding of company, contact and market data. With an unparalleled breadth of data sources, deeper strategic analysis and continual updates, Avention provides accurate, timely information to drive growth and improve productivity through Account-Based Marketing programs, better prepared sales reps, strong go-to-market planning and higher close rates. Headquartered in Concord, MA with offices across North America, Europe and APAC, Avention has nearly 4000 customers worldwide.

Events