THE ULTIMATE GUIDE TO ONLINE LEAD GENERATION

November 6, 2018

Most marketers will agree that one of the toughest challenges is keeping up with all the latest trends and updates in the ever-changing industry that is digital marketing. Particularly in the sphere of lead generation, if you don't keep up with the latest techniques then your competitors could very quickly find a cutting edge which allows them to take a larger share of the market. Traditionally, lead generation was something that was left mainly to the sales team. But with sales and marketing departments becoming more aligned with one another, this now falls under the job description for most marketers too. When you hear ‘lead generation’, you may automatically think of unwarranted telesales calls. But with the ever-evolving landscape of the internet, this is far from the case anymore.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

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12 Step Guide to Planning Your First Inbound Marketing Campaign

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This eBook will provide a simple, easily-digestible guide to the individual aspects you need to consider and address when looking to deploy an Inbound Marketing campaign.We explore each step that needs to be completed before launching a successful campaign, from choosing the right keyword strategy to building your landing pages.

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Demand Generation Services

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TechnologyAdvice is a B2B demand generation company that specializes in connecting buyers and sellers of business technology. We believe connecting with your future customers should be simple. Our highly customizable, multichannel services can fill your pipeline at any stage in the sales process and maximize ROI on both future and past demand generation investments...

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CREATING VIDEO FOR NICHE MARKETS

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Thirty years ago, cable TV had a dramatic impact on the advertising industry, changing the way brands delivered video messaging, and forever minimizing the influence of the traditional networks

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MARKET SEGMENTATION REPORT

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Twinstone is a young and passionate company working on change. We believe change is important to contribute to Living and Sustainable Cities together with our clients. Twinstone works on economic sustainability, because we think we can reach large volumes of customers, residents and companies by doing this. Thus we can achieve better and lasting results and involvement and stimulate behaviour changes…

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WHAT’S HURTING THE MOST WITH YOUR DEMAND GEN?

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Take the pulse of your customers and target them in their vital organs. (Maybe we’ve taken this too far.) Much like the machine that goes “ping,” an Ideal Customer Profile gives you a continuously-updated readout of your buyers’ vital signs. Whether you want to target competitors, reach people with specific job functions (not just titles), or people or companies who use specific technologies, creating an ICP is a vital procedure to ensure a healthy campaign. Predictive scoring is the wide-spectrum antibiotic that cures ailing inbound leads. Think of an Ideal Customer Profile as a CAT scan of your best customers. A solid ICP lets you understand attributes that other tools miss. Fill the right prescriptions in your marketing automation and hot leads will go straight to the right specialist…er, sales rep. Leads that need more TLC are automatically added to the right nurture campaigns. Prep your database for a radical bad-leadectomy. Your pain may well be localized in your database, and radiating outward. Start by diagnosing your existing lead and contact information. Seek a second opinion from the external universe of lead information, including top B2B lead databases, unstructured web data and social networks. On-demand, accurate information that goes beyond the business card may bring immediate relief. Once your data’s clean, make it part of a comprehensive recovery regime. Prefer a holistic approach? Building campaigns without attributes like areas of expertise, technology used and job function is like going to the ER and saying, “Please remove an organ at random.” Segment your database to pinpoint people and companies in specific channels with your marketing automation, dynamically insert attention-getting, relevant attributes, and watch your prospects open up and say “Ahhhh.”

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Demand Generation Benchmark's Report

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HubSpot partnered with Qualtrics to find out how companies are generating demand for their brands and how successful they’ve been in their efforts. We surveyed more than 900 marketers, management level and above -- from all different industries -- in North America and Europe. This demand generation report provides data on KPIs like website visitors, leads, opportunities and customers, how marketers are allocating their budgets across various tactics and channels, email open and click-through rate statistics, and -- ultimately -- revenue generation...

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Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

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