Targeted Account Strategy

Top Five Trends Revenue.io Sales Engagement Predictions for 2023 and Beyond

January 30, 2023

Sales Engagement Predictions
Since the beginning of the Pandemic in 2019 through the end of 2021, 75% of all sales roles that were terminated have been re-hired.

At the current trend, we will be at or above 98% recovery by the end of 2022 even in a recessionary market.

To offset these results, the best sales leaders are focused on using AI-assisted real-time rep support and are increasing their automation of digital channel engagement. Our review of 11.5M sales engagements and conversation outcomes from Sales Development Reps (SDRs) underscores the need for automated conversation guidance to improve seller performance.

Spotlight

Shootsta

Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos in just 24 hours. At Shootsta, we’ve disrupted the video production industry with our video-at-scale subscription model. Our hybrid product a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub and professional editing enables businesses everywhere to shoot, upload and share their 'always-on' video content. With a global team across London, Sydney, San Diego, Singapore and Hong Kong, our goal is to be the change we want to see in the world, by driving video innovation, building a growth space for teams, being a love brand for clients and making video accessible to everyone. So we can all create video stories that resonate.

OTHER WHITEPAPERS
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State of the Buyer Report: Future of Work Edition

whitePaper | August 16, 2022

Our “State of the Buyer Report: Future of Work Edition” illustrates how marketers can leverage data to develop a better ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. It examines five topic areas impacting purchase decisions surrounding today’s hybrid workforce—cloud infrastructure, hybrid work, enterprise networking, artificial intelligence (AI), and cybersecurity—, and provides actionable takeaways for marketers to reach the buying centers that are researching and actively engaging with relevant content and advertising.

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The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

whitePaper | June 10, 2022

Responsive buyer experiences and relevant content across channels have always been the top criteria for mature, highperforming, omnichannel account-based orchestrations. But much of today’s conversation revolves around linear, top-down campaigns, where the target account is placed in a marketing or sales play, operating within a siloed platform throughout the buyer’s journey. The result is often antithetical to the desired buyer “experience.” Operating without the necessary data management, intent, prediction, and consistent personalization, these platforms cannot deliver high-performing orchestration simply by slapping a new name on the same old ABM technology. In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve.

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ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape

whitePaper | September 12, 2022

With face-to-face touchpoints being replaced by virtual interactions, learn how to succeed in this new landscape. B2B marketers need to scale up ABM 1.0 principles to generate more revenue from a larger number of target accounts. In this white paper, ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape, we discuss how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need.

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Boost sales with B2B lead generation from your website

whitePaper | February 6, 2023

This white paper provides an overview on how a B2B company can use website traffic to generate up to 100% more leads from their website by monitoring the visitors in a structured way. In addition, the monotoring of the website can give B2B companies valuable insight on how their existing and potential customers are engaging on the website.

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The ABM practitioner’s guide to the cookie demise

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

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2022 G2 Software Buyer Behavior Report

whitePaper | December 21, 2022

The B2B technology world is built on a foundation of trust. A glut of software options and a lack of credible content in a perpetual buying cycle of increasing complexity make building trust with buyers more difficult than ever. G2’s 2022 Software Buyer Behavior Report illustrates the crisis of trust in the market today and the avenues through which sellers can empower a diverse slate of buyers with the information they need.

Read More

Spotlight

Shootsta

Shootsta is the only subscription-based, scalable video solution in the world, educating and empowering brands to create high-quality, cost-effective videos in just 24 hours. At Shootsta, we’ve disrupted the video production industry with our video-at-scale subscription model. Our hybrid product a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub and professional editing enables businesses everywhere to shoot, upload and share their 'always-on' video content. With a global team across London, Sydney, San Diego, Singapore and Hong Kong, our goal is to be the change we want to see in the world, by driving video innovation, building a growth space for teams, being a love brand for clients and making video accessible to everyone. So we can all create video stories that resonate.

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