Account Based Data

Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaign

September 1, 2022

Full-Funnel B2B Ad Campaign
Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend?

In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention.

You will learn:
  • How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process
  • Ways to experiment with your ads to find the right mix for your audience
  • A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

Spotlight

GKV

Founded in Baltimore, Md. in 1981, GKV is an advertising agency that offers a variety of services: digital strategy, advertising, social media marketing, PR, and branding. The team of more than 200 employees mostly works with mid-market businesses across several industries – consumer products, healthcare, and telecommunications. GKV has an ongoing project with a food production company. The partnership began with a focus on traditional media. GKV created marketing materials for print and TV. Now, GKV is helping the client build its social media presence on Facebook and Twitter.

OTHER WHITEPAPERS
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The Expert’s Guide to Building a GTM Strategy That Works

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

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AI and Sales Trends for 2023 and Beyond

whitePaper | January 27, 2023

97% of sales leaders and sales operations pros already believe that AI gives reps more time to sell.1 However, giving reps more time back through automation is just the beginning. AI also provides a means of augmenting human intelligence, so salespeople can finally exceed the expectations of today’s most demanding buyers. This report provides a window into how the right AI-powered sales solutions will empower companies to, at last, fix a broken B2B sales process.

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The Marketer’s Roadmap To Mature Omnichannel Account-Based Experiences

whitePaper | June 10, 2022

Responsive buyer experiences and relevant content across channels have always been the top criteria for mature, highperforming, omnichannel account-based orchestrations. But much of today’s conversation revolves around linear, top-down campaigns, where the target account is placed in a marketing or sales play, operating within a siloed platform throughout the buyer’s journey. The result is often antithetical to the desired buyer “experience.” Operating without the necessary data management, intent, prediction, and consistent personalization, these platforms cannot deliver high-performing orchestration simply by slapping a new name on the same old ABM technology. In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve.

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Data and Tech: Enterprise B2B Marketing Priorities for 2023

whitePaper | January 13, 2023

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology. We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

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The Demand Orchestration datasheet

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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2020 MARKETING OUTLOOK

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

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Spotlight

GKV

Founded in Baltimore, Md. in 1981, GKV is an advertising agency that offers a variety of services: digital strategy, advertising, social media marketing, PR, and branding. The team of more than 200 employees mostly works with mid-market businesses across several industries – consumer products, healthcare, and telecommunications. GKV has an ongoing project with a food production company. The partnership began with a focus on traditional media. GKV created marketing materials for print and TV. Now, GKV is helping the client build its social media presence on Facebook and Twitter.

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