Account Based Data

Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaign

September 1, 2022

Full-Funnel B2B Ad Campaign
Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend?

In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention.

You will learn:
  • How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process
  • Ways to experiment with your ads to find the right mix for your audience
  • A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

Spotlight

Square 2

We’re a full-service B2B marketing agency and HubSpot partner obsessed with helping you achieve the growth you’ve been seeking. Square 2 is a full-service B2B marketing agency and HubSpot partner obsessed with helping you achieve the growth you’ve been seeking. As the only agency to offer RGS™, an easy-to-use system to generate consistent results, we’re committed to delivering no-fluff marketing and sales expertise.

OTHER WHITEPAPERS
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Top 10 XaaS Marketing Trends for 2023

whitePaper | October 5, 2022

For technology businesses, the move from traditional on-premises sales and licensing models to an “as-aservice” subscription model is critical. Yet, while the upsides of recurring revenue streams are substantial, there are risks. This flexible, ongoing billing model gives customers more leverage to switch if they can find alternate solutions that offer a better customer experience (CX) or enhanced features. Today’s technology businesses must redefine their go-to-market strategies and tactics to ensure adoption, usage, and renewal to avoid attrition.

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The Big Book of Intent

whitePaper | December 21, 2022

When teams are tasked with growing a more qualified demand pipeline, they look for software that can help. Questions like “Can we afford it? Will it integrate with our existing tech stack? What value will it add to our bottom line?” add to the anxiety of the search. They want to gather as much information as possible about the product experience, key capabilities, and competing solutions to make the best choice for their team and (technology) stack. Savvy sales and marketing teams know that the buying journey starts with online research and content that helps cut through the noise.

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Agile Account-Based Growth

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?

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Why ABM-i Is The Next Wave For B2B Companies

whitePaper | April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers. This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn: 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers; How to use technology, data and analytics to build a scalable, yet personal outreach plan; and Real-world examples of effective ABM-i programs from leaders across industries.

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10 Ways to Put Intent Data to Work

whitePaper | February 22, 2023

Here are the 10 ways B2B marketing teams are leveraging the power of intent to fill their pipelines, engage targets, and guide prospects all the way to a sale. Maybe your organization wants to leverage intent data but is not able to allocate the necessary budget or the manpower to build an in-house solution. A more workable alternative might be to import ready-to-work leads generated by an intent monitoring platform. When reviewing possible lead generation partners — like content syndicators and tele-prospecting sources — be sure to ask vendors whether they use intent data in generating the leads they send you, and listen carefully to their responses. The growing popularity of intent data is no secret, and many marketers have begun working the word “intent” into their marketing — including those who incorporate intent data only in the very loosest sense.

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2022 G2 Software Buyer Behavior Report

whitePaper | December 21, 2022

The B2B technology world is built on a foundation of trust. A glut of software options and a lack of credible content in a perpetual buying cycle of increasing complexity make building trust with buyers more difficult than ever. G2’s 2022 Software Buyer Behavior Report illustrates the crisis of trust in the market today and the avenues through which sellers can empower a diverse slate of buyers with the information they need.

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Spotlight

Square 2

We’re a full-service B2B marketing agency and HubSpot partner obsessed with helping you achieve the growth you’ve been seeking. Square 2 is a full-service B2B marketing agency and HubSpot partner obsessed with helping you achieve the growth you’ve been seeking. As the only agency to offer RGS™, an easy-to-use system to generate consistent results, we’re committed to delivering no-fluff marketing and sales expertise.

Events