ABM Accounts

Using Webinars to Drive Lead Generation

November 1, 2022

Drive Lead Generation
Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program.

Spotlight

Hootsuite

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

OTHER WHITEPAPERS
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Ignite Your ABX - Winning With Today’s B2B Customers

whitePaper | August 4, 2022

Buyers are influenced by brands they know. By leaning into the entire customer journey, B2B brands can start to think beyond lead-based strategies with account-based experiences (ABX). Delivering account-based experiences (ABX) helps you find and keep customers by staying active in the market and nurturing meaningful account relationships. Learn what successful account-based experiences look like and how to get started on a full-funnel, always-on ABX approach. You’ll discover: Why brand building creates more value than sales activation Key differences among account-based targeting, marketing, and experience Tips on how to implement ABX strategically, one ecosystem at a time How to align your go-to-market teams and accelerate revenue

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Increase Demand Gen Results With These 5 Tactics

whitePaper | January 5, 2023

Demand Generation within B2B organisations has progressed in recent years, both innovatively and intuitively. Whether it’s embracing and adopting maturing predictive technologies and ABM methodologies or macro factors, including Covid, that forced a complete focus on digital engagement, marketers have had to respond instantaneously, researching, and activating digital approaches that ensure demand generation continuity and growth.

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Unlocking MKTG’s Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaign

whitePaper | September 1, 2022

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend? In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention. You will learn: How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process Ways to experiment with your ads to find the right mix for your audience A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

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Making insight intelligent for ABM

whitePaper | July 13, 2021

Insight is the difference between what makes ABM truly distinct from just ‘marketing to accounts.’ In truth, it can make or break the success of ABM in even the most mature of programs. But knowing how to extract the right insight at the right time from the sea of data available can often leave marketers feeling overwhelmed. Supported by ITSMA thinking throughout, our practical guide, "Making Insight Intelligent", offers best practice advice helping you demystify the effective gathering and use of insight across some of the most common use cases within ABM. Inside we'll cover: The need, the landscape and the opportunity for insight in 2021 How to build an insight-first program How to create the right structure and processes for success, and establish robust measurement The insight you should leverage to drive business outcomes Five typical use cases: examples of the types of insight used to drive tangible outcomes in ABM

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Customer Experience is broken. Learn how to bridge CX gaps using AI.

whitePaper | December 20, 2022

Customers are engaging with businesses on several channels, both online and offline. They want curated brand experiences that reflect an understanding of their preferences and needs. But the sad truth is that most businesses aren’t able to bridge the experience gap due to a host of reasons. This ebook explores these reasons and provides a deep dive into the essential elements of a future-ready customer service strategy that leverages AI and automation.

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How To Build Your International Go-To-Market Strategy

whitePaper | October 10, 2022

Is your tech company looking to launch new products or services? Are you ready to launch your established product or service to new international markets or verticals? Have you struggled with international sales? Selling to new markets is challenging. You work in tech. You develop your products and services in an agile environment. But beyond that, rapid feedback cycles seem to slow.

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Spotlight

Hootsuite

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Events