ABM Accounts

Using Webinars to Drive Lead Generation

November 1, 2022

Drive Lead Generation
Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program.

Spotlight

The Growth Co

We believe every company can grow faster, and we help them do just that. Our process begins with gaining a deep understanding of your customer. Then we customize your digital strategy to deliver targeted traffic to your site. We continually optimize your digital marketing efforts to deliver the best ROI. Our background spans global manufacturing firms, industry-leading trade shows, regional vacation rentals, and rapidly growing travel agencies. We use our extensive B2B and B2C digital marketing experience to drive your business forward.

OTHER WHITEPAPERS
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Agile Account-Based Growth

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?

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The Rise of Account Based Marketing: Essentials to Success

whitePaper | January 20, 2020

Aligning sales and marketing is one of the most common problems companies face. Managers find that often, sales and marketing have differentiating solutions when it comes to developing strategies; which can affect company revenue and lead generation efforts. With marketing known for its spending habits, company executives demand a good ROI. As a result of significant revenue gain more than 60% of companies plan to launch an account-based marketing (ABM) campaign in the following year. Why is ABM becoming so popular? This marketing tactic allows marketers to create targeted campaigns for specific high-value accounts. In order to have an effective Account Based Marketing strategy it is important for your sales and marketing team to be aligned. But what is account based marketing, and how can you integrate it in your company to make sure your team will deliver the ROI that your company needs?

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Leveraging Insights to Power Account-Based Marketing

whitePaper | June 27, 2022

Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. The insights that matter for ABM can be classified by data type and level of granularity. Choosing the right types of insight depends on the organization’s ABM approach.

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The Demand Orchestration datasheet

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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The Complete Guide to Account-Based Marketing

whitePaper | April 5, 2023

Wouldn’t it be great if you could engage with your target accounts at the right time and delight them with relevant messaging? You save valuable resources by not focusing on the accounts and prospects who aren’t likely to be interested in your offerings or don’t fit your ideal customer profile during the sales process. Sounds like a sales and marketing heaven, doesn’t it? Well, this state of nirvana is achievable, and the fastest path to it is with account-based marketing.

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Better Pipeline > More Leads: How to Shrink Time to Revenue in 4 Steps

whitePaper | December 10, 2022

With pressure on the rise to prove value AND generate results fast, marketers can no longer rely on just quantity. While the goal remains to maximize on the volume of leads, the bigger focus now is on the quality of leads (your best-fit accounts!) Quality leads are best-fit accounts for your business that are ready to buy based on high fit scores, levels of intent, spikes in engagement, data, and more!

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Spotlight

The Growth Co

We believe every company can grow faster, and we help them do just that. Our process begins with gaining a deep understanding of your customer. Then we customize your digital strategy to deliver targeted traffic to your site. We continually optimize your digital marketing efforts to deliver the best ROI. Our background spans global manufacturing firms, industry-leading trade shows, regional vacation rentals, and rapidly growing travel agencies. We use our extensive B2B and B2C digital marketing experience to drive your business forward.

Events