WHAT IS ACCOUNT BASED MARKETING (ABM) AND WHY DO YOU NEED IT?

whitePaper | April 24, 2023

Selling your products or services directly to your highestvalue accounts can give you the best profits. And with account based marketing strategies, you can make that possible.

whitePaper | December 10, 2022

Fondée à Granby, au Québec, en 1994, Avril se distingue par son service à la clientèle et ses aliments biologiques de haute qualité. Au fil du temps, Avril a ouvert de nouvelles succursales, élargi son offre aux cosmétiques et aliments frais de qualité bistro, et a ouvert un énorme entrepôt de 110 000 pieds carrés. Toutefois, un

whitePaper | December 23, 2022

Selling or marketing to someone you have limited insights on is like trying to hit a piñata blindfolded. You have a general idea of where it is, but without knowing its exact whereabouts, you’re taking swings in the dark, and more often than not—you’ll miss your target. Gaps in buyer insights—pain points, account needs, and goals—are a huge issue for accountbased marketing (ABM) teams looking to deepen relationships with existing customers and target high-value prospects. Personalization lives at the core of ABM, and yet, personalization at scale toward target accounts (35 percent) and developing targeted content for accounts and personas (30 percent) are in the top five ABM challenges, according to Demand Gen Report.

whitePaper | September 30, 2022

Life as a SaaS marketer (and a person) in 2022 feels uncertain, to say the least. An ongoing pandemic, talks of a possible recession, and tech companies laying off more than 24,000 employees in the first half of this year means it is definitely not business as usual. Operating with reduced headcount and budgets, marketers are facing increasing pressure to tie activity directly to revenue. Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their programs and showcase their impact on the business.

whitePaper | August 23, 2022

Your buyers’ lives, preferences, and expectations have changed. Two-thirds or 67% of buyers prefer remote or digital interactions - and they expect those interactions to be substantive and valuable. They hold your sellers to a high standard. That means the buying experiences of the past - in-person meetings, transactional conversations, and linear sales funnels - no longer deliver. So forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision.

whitePaper | August 23, 2022

To achieve success in today’s digital world, marketers need to collect, analyze and master intent data. But what exactly is intent data and how can organizations use this information to close deals? To answer these questions, we’ve recruited a team of B2B marketing experts to share their tips, tricks and insights on intent data. The result is our free e-book, “B2B Trends: How Intent Data Can Boost Marketing Results.” In it, you’ll discover not only the trends behind intent data, but what actual marketers like you are doing to use it.