ABM Accounts

What's Working In Social Media Marketing & Selling?

October 13, 2022

Social Media Marketing
Social media marketing and selling is deceptively easy - while it doesn’t take much to fire off a tweet or update a LinkedIn status, the posts that receive the most engagement, and ultimately help close the most deals, are interactive, thoughtful and personalized.

But personalization isn’t easy on social media, as its reach extends across the world: 95% of B2B marketers utilize social media content in some form, making it the most widely-used content type. With such a massive reach, marketers often result to generic assets to hopefully cover everyone’s interests, whether it’s an up-and-coming intern or a seasoned CMO. But in a channel as loud, crowded and impersonal as social, blanket-type content won’t suffice.

Spotlight

Destination Think!

Destination Think!’s mission is to bring innovative tourism strategy, service design and digital and integrated marketing solutions to the tourism industry. We ensure that word-of-mouth is at the core of everything we do, so that travellers become powerful advocates, operators attract more business and you drive visitation to your destination. At Destination Think!, our creativity drives us, our passion keeps us focused, and our skills and industry experience is unmatched. We’re a group of individuals who are extremely passionate about innovation in tourism and marketing. We’ve worked at, or with, hundreds of DMOs, NTOs, CVBs and events around the world.

OTHER WHITEPAPERS
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15 Account Based Marketing Strategies and How to Set Them Up

whitePaper | April 24, 2023

Selling your products or services directly to your highestvalue accounts can give you the best profits. And with account based marketing strategies, you can make that possible.

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Sales Pipeline Readiness: The Predictable Pipeline Strategy for Marketing and Sales Teams

whitePaper | December 5, 2022

Efficiency and productivity are what will lead to efficient growth. Still, to achieve this, you must have the correct data and tools to project pipeline and align GTM teams around a strategy guaranteed to hit pipeline and revenue targets. That’s why we wrote this guide to help you develop a Sales Pipeline Readiness strategy that allows you to not only predict but also generate pipeline efficiently and effectively.

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Data and Tech: Enterprise B2B Marketing Priorities for 2023

whitePaper | January 13, 2023

With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology. We found that 78% of large B2B marketing organizations (those with more than 1000 employees) experienced growth of 10% or more in 2022. After two years of marketing during a pandemic, many B2B brands found their footing in 2022 with a heavier reliance on digital channels and renewed spending from clients ready to move forward.

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The Beginner’s Guide to: Account-based Selling

whitePaper | December 14, 2019

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch prospecting approaches for those target accounts. By employing account-based selling, you ensure that your sales teams are focusing on highpotential, high-value accounts, making them more likely to close deals, hit their quotas, and grow your business.

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Increase Demand Gen Results With These 5 Tactics

whitePaper | January 5, 2023

Demand Generation within B2B organisations has progressed in recent years, both innovatively and intuitively. Whether it’s embracing and adopting maturing predictive technologies and ABM methodologies or macro factors, including Covid, that forced a complete focus on digital engagement, marketers have had to respond instantaneously, researching, and activating digital approaches that ensure demand generation continuity and growth.

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Using Webinars to Drive Lead Generation

whitePaper | November 1, 2022

Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program.

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Spotlight

Destination Think!

Destination Think!’s mission is to bring innovative tourism strategy, service design and digital and integrated marketing solutions to the tourism industry. We ensure that word-of-mouth is at the core of everything we do, so that travellers become powerful advocates, operators attract more business and you drive visitation to your destination. At Destination Think!, our creativity drives us, our passion keeps us focused, and our skills and industry experience is unmatched. We’re a group of individuals who are extremely passionate about innovation in tourism and marketing. We’ve worked at, or with, hundreds of DMOs, NTOs, CVBs and events around the world.

Events