Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers.
This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn:
8 ABM-i strategies to create a truly personalized approach for engaging decision-makers;
How to use technology, data and analytics to build a scalable, yet personal outreach plan; and
Real-world examples of effective ABM-i programs from leaders across industries.