ABM ACCOUNTS

Why ABM-i Is The Next Wave For B2B Companies

April 14, 2021

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers.

This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn:
  • 8 ABM-i strategies to create a truly personalized approach for engaging decision-makers;
  • How to use technology, data and analytics to build a scalable, yet personal outreach plan; and
  • Real-world examples of effective ABM-i programs from leaders across industries.

Spotlight

MetricFox

Whether you seek to increase ROMI or drive higher efficiencies at lower investments, MetricFox is your committed Marketing partner. With our market leading products and highly skilled marketing experts, we are in a position to deliver the best multi channel campaigns via data driven marketing approach.

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Spotlight

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