SoloSegment helps speed up website buyer's journeys to improve conversions. We match your visitors with the content they need, at the time they need it. Understanding customer intent is a powerful marketing tool. The right intent data will allow you to effectively connect potential customers to the content that is going to help them achieve their goal. So where do you find intent data? It exists in the systems you use today. Behavioral personalization is a strategy to offer intent-based content recommendation. If you know where to look and you have the ability to mobilize that data you can use it to progress journeys, convert more business and win more often.