CORE ABM

Why Account Insights are the Missing Link in ABM Success

January 27, 2022

Missing Link in ABM Success
ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link.

The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.

Spotlight

SoloSegment

SoloSegment helps speed up website buyer's journeys to improve conversions. We match your visitors with the content they need, at the time they need it. Understanding customer intent is a powerful marketing tool. The right intent data will allow you to effectively connect potential customers to the content that is going to help them achieve their goal. So where do you find intent data? It exists in the systems you use today. Behavioral personalization is a strategy to offer intent-based content recommendation. If you know where to look and you have the ability to mobilize that data you can use it to progress journeys, convert more business and win more often.

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Spotlight

SoloSegment

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