CORE ABM

Why Account Insights are the Missing Link in ABM Success

January 27, 2022

Missing Link in ABM Success
ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link.

The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.

Spotlight

MRM//McCann

MRM//McCann is a leading customer relationship agency that helps brands foster meaningful relationship with people by leveraging the power of creativity, the beauty of data and the magic of technology. We employ the most innovative talent in the industry. People who have an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers in turn, creating meaningful experiences while driving business results.Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

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Spotlight

MRM//McCann

MRM//McCann is a leading customer relationship agency that helps brands foster meaningful relationship with people by leveraging the power of creativity, the beauty of data and the magic of technology. We employ the most innovative talent in the industry. People who have an insatiable dose of curiosity to nurture, encourage and sustain strong relationships between brands and their customers in turn, creating meaningful experiences while driving business results.Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

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