Core ABM

Your B2B Sales & Marketing Flywheel

June 4, 2021

For B2B industrial and technical companies embracing modern marketing practices, we view the website as your most important marketing asset and lead generation tool. We’ve also said a great website can be like adding a few more people to your company’s sales team.

The challenge, however, is to fine tune your website and other digital marketing strategies to provide a stream of marketing qualified leads. And, at the same time, establishing disciplined processes to promptly follow up on each lead.

The role of marketing, including how marketing works with sales within B2B companies, has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles. And according to Aberdeen Group, sales and marketing alignment can lead to a 32% increase in year-over-year growth.

Spotlight

Boraso

We are one of the most established Internet Marketing companies in Italy: we have been on the market since 1995, and we have implemented hundreds of projects of strategic value and considerable economic return with SMEs and large companies, both B2B and B2C. We have a team of 40 internal professionals who work with great passion and in continuous training. At our office in Milan we work alongside offices in Veneto and Emilia Romagna and various locations with international partners. This allows us to share the aspirations of Italian companies that want to grow beyond their borders, realizing effective international Internet Marketing activities.

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Spotlight

Boraso

We are one of the most established Internet Marketing companies in Italy: we have been on the market since 1995, and we have implemented hundreds of projects of strategic value and considerable economic return with SMEs and large companies, both B2B and B2C. We have a team of 40 internal professionals who work with great passion and in continuous training. At our office in Milan we work alongside offices in Veneto and Emilia Romagna and various locations with international partners. This allows us to share the aspirations of Italian companies that want to grow beyond their borders, realizing effective international Internet Marketing activities.

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