Your Ticket to High-Performing ABM & Sales Enablement

The business impact of Account-Based Marketing (ABM) cannot be overstated. In just a few short years, it has
recast sales and marketing strategies, inspired new technology decisions, and provoked rapid tactical shifts in
sales pipeline management. Looking ahead, we anticipate ABM will exert increasing influence over the processes,
content, audience engagement, and analytics that drive revenue growth.

Spotlight

Vortex Content Marketing

Whether it is a small writing project you have been putting off (hello, long-overdue customer announcement), a letter or email to introduce your company to prospects, or an in-depth branded White Paper to show off your credentials, Vortex Marketing can lift that load off you.

OTHER WHITEPAPERS
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Discover the State of Account-Based Marketing in APAC

whitePaper | April 1, 2023

Account-Based Marketing (ABM) means many things to many people, but essentially it is a B2B marketing approach that aligns sales and marketing teams to work together on the same set of target accounts. It is a strategic approach to creating highly personalised marketing campaigns that lead to pipeline acceleration, higher closure rates and faster sales cycles. ABM has achieved transformative results in the US and UK, and is now being eagerly adopted across Asia-Pacific (APAC). However, the same approaches do not necessarily achieve the same results.

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How To Build Your International Go-To-Market Strategy

whitePaper | October 10, 2022

Is your tech company looking to launch new products or services? Are you ready to launch your established product or service to new international markets or verticals? Have you struggled with international sales? Selling to new markets is challenging. You work in tech. You develop your products and services in an agile environment. But beyond that, rapid feedback cycles seem to slow.

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Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts

whitePaper | September 1, 2022

This paper focuses on the value of clean data and what it means for business development and the potential for increased profits when clean data is enhanced with intent data and fit. A report from the Royal Mail found that 34% of marketers don’t recognize the impact of poor data on their bottom line. It also estimates that approximately 6% of a company’s annual revenue is lost through the use of poor data.

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Delivering Frictionless Customer Experience

whitePaper | October 5, 2022

Our relationships with brands naturally change over time, and the radical, accelerated digital evolution of consumer behavior and expectations over the past two years only serves to underscore the need for instant gratification. Not long ago, CX professionals focused in large part on behavioral differences between generations—Millennial or Gen Z versus Boomer. But today’s CX behaviors and the challenges associated with them transcend generations. The pandemic has transformed most of us into digital natives.

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Top 10 XaaS Marketing Trends for 2023

whitePaper | October 5, 2022

For technology businesses, the move from traditional on-premises sales and licensing models to an “as-aservice” subscription model is critical. Yet, while the upsides of recurring revenue streams are substantial, there are risks. This flexible, ongoing billing model gives customers more leverage to switch if they can find alternate solutions that offer a better customer experience (CX) or enhanced features. Today’s technology businesses must redefine their go-to-market strategies and tactics to ensure adoption, usage, and renewal to avoid attrition.

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8 Ways Teams Use Data-as-a-Service to Drive Go-ToMarket Success

whitePaper | December 10, 2022

Almost a decade ago, McKinsey Global Institute found that data-driven organizations are not only 23 times more likely to acquire customers, but also six times as likely to retain customers, and 19 times more profitable than their competitors. Yet in 2021, NewVantage Partners found that “only 24% of organizations are data-driven.” With the velocity, volume, and variety of data, it is not easy to go from data to insights to action. Organizations struggle with bad data, siloed data, and multiple versions of the truth. No longer is it about having enough data, the focus is on having the right data and knowing what to do with it once you do.

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Spotlight

Vortex Content Marketing

Whether it is a small writing project you have been putting off (hello, long-overdue customer announcement), a letter or email to introduce your company to prospects, or an in-depth branded White Paper to show off your credentials, Vortex Marketing can lift that load off you.

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