Think You’re Not Ready for Account Based Marketing? Try These 6 Ideas First

It can be intimidating to make the switch from traditional demand generation to an account-based mindset. It requires B2B organizations to evolve their process and activity and change never easy. But, even if you think you’re not ready for a full Account Based Marketing strategy, there are numerous ways that you can apply some of the principles of Marketing Orchestration to have an immediate and direct impact on your business. Marketing Orchestration is an ongoing and coordinated process where customer-facing teams work together to drive business outcomes. This means Marketing, Sales, and Customer Success working in harmony to create the best experience for the buyer. No one loses account visibility, deals are won as a team, and your business drives greater revenue in valuable accounts.