10 Truths About Content Marketing You Need To Know

Content that reports the latest news in your industry is great. But it has a limited shelf life. Today’s news is old news tomorrow. It can be shared maybe once or twice. Evergreen content is content that can be shared for months and even years. And the thing about a lot of evergreen content is that it doesn’t fit the “new” content category. It is often seen as old and dated. So don’t be distracted by those people that are always demanding something new. The strategy of making most of your content evergreen is powerful. It allows you to build an asset bank of content that can be constantly shared. The other upside to that is that it also attracts links as people include it in their blog posts. That builds organic search engine authority.