What We Get Wrong About Account Based Selling
Business 2 Community | September 20, 2017
Account based marketing and selling gets a lot of attention–it should. There’s huge amounts of data about the cost of acquisition–the cost of growing revenue from existing customers versus the costs of acquiring new customers.Before I go further, let me be clear, we have to drive both, if we are to grow over the long term, we need to be acquiring new customers and expanding our share within current customers.