Kickfire Unveils New CRM SmartSync Feature To Sales Automation Platform

KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform.The solution is designed to help companies using its sales automation platform to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their CRM platform. Customers can then use KickFire’s company firmographic data to increase productivity within their sales departments.