Asen Marketing & Advertising

Account Based Advertising

Demandbase | March 16, 2022

On March 15, Demandbase announced that it had joined the World Wide Web Consortium (W3C), the international community, to help shape the future of privacy and advertising. Demandbase is an ABX member. It will be a part of the working group and standards organization and will take part in assisting in defining the guidelines and protocols that ensure the growth of the web. Demandbase will lend its extensive insights on digital advertising, buyer data, buyer privacy, and more. ...

Account Based Data

Influ2 | August 27, 2021

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...

MDR | March 12, 2020

Building on its recent launch of MDR ConnectED Cloud, MDR, a division of Dun & Bradstreet, today announced the MDR ConnectED Reach platform, its next generation digital marketing campaign deployment tool. Now available to early adopters, MDR ConnectED Reach aligns the company’s trusted data with innovative and modern services and tools for managing and creating successful email, social media and digital marketing campaigns. MDR’s ConnectED Cloud, announced December 2019, i...

Sendoso | July 22, 2020

Sendoso, the leading Sending Platform and leader in Account-Based Execution, today announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and CX teams to work together to collectively drive a cross-functional account-based strategy. This is only achievable with...