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Demandbase | January 28, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...

ABM Accounts

ZoomInfo | February 09, 2022

On February 8, ZoomInfo announced that they launched a new account-based marketing (ABM) platform, MarketingOS. This platform aligns sales and marketing teams in a unified system that is powered by ZoomInfo’s world-class B2B data. MarketingOS assists demand generation and ABM teams in targeting and converting leads into buyers through insight-driven orchestration, and personalized engagement over multiple channels. It also includes email, SMS, display and social advertising....

Targeted Account Strategy

Hushly, GTM Partners | October 12, 2022

Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says ...

Buyer Intent Data

Business Wire | June 22, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, earned the #1 spot on 28 grids in G2’s Summer 2023 Grid Reports, winning recognition as the top Enterprise solution in nine categories. Altogether, the company received 167 awards in the reports, which also include G2’s Momentum Reports and Index Reports. ZoomInfo was recognized with 128 Leader badges, while its products secured No. 1 rankings in at least one grid within 10 differe...