Brown Bag Marketing

NetLine | May 07, 2020

The content-centric company brings its permission-based, first-party data perspective to help businesses drive pipeline via account-based marketing initiatives. ABM Leadership Alliance was created to help market...

Account Based Data, ABM Accounts

PR Newswire | July 11, 2023

ClickDimensions, the trailblazer in marketing automation solutions, today launched ClickDimensions PowerPack, their game-changing new product set to redefine the landscape of B2B sales and marketing. Designed to address the transformative changes in today's buying process and to leverage Microsoft's Power Platform, PowerPack introduces Simple Account-Based Sales & Marketing, a streamlined approach poised to revolutionize how small and medium-sized businesses engage with buyers,...

ABM Accounts

ON24 | March 15, 2023

On March 14, 2023, ON24, a leading digital engagement platform, released a report on ‘The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.’ The company gathered responses from over 800 marketing leaders in 12 countries, finding that successful enterprises had a digitally mature marketing team. The report also highlighted that marketers in high-revenue companies scored the highest levels of digital maturity. Among the sur...

ABM Accounts

Sitecore | April 12, 2022

Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud. The new additions have helped expand Sitecore's SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real...