Corrao Group

Account Based Data

Blackstone | June 09, 2021

Blackstone made one of the boldest digital media deals of the past year. It acquired the B2B media and mar-tech company International Data Group (IDG). IDG’s portfolio of approximately 300 tech and IT publications,including CSO, TechHive and Computerworld, fuels one of the largest B2B data and targets worldwide operations.The company is split into two businesses: IDG Comms, which encompasses media and events,and the data and research arm International Data Corporation (IDC)....

Buyer Intent Data

Lift AI, Drift | September 06, 2021

Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26. Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom ser...

Core ABM

Anteriad | April 04, 2022

On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning di...

Buyer Intent Data

Forrester | October 09, 2023

As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...