Elevated Third

Account Based Data

TechTarget | July 16, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has once again been named a leader in multiple recent quarterly reports published by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Summer 2022 , the G...

Account Based Execution, ABM Accounts

PR Newswire | July 14, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces it has been recognized as a 2023 Gartner® Peer Insights™ Customers' Choice for Account-Based Marketing Platforms. Gartner defines account-based marketing platforms as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement, and reporting. Fifty-two verified end users of Demandbase One™ weig...

SAP | October 02, 2020

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Account Based Data, Targeted Account Strategy

Business Wire | July 20, 2023

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “Product of the Year” by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers. This is Sugar’s third straight Sammy award; the company previously won “Organization o...