Fractl

Account Based Data

Drift | March 16, 2023

On March 15, 2023, Drift, the Conversation Cloud company, announced significant growth in the financial services and manufacturing industries, increasing their return on investment (ROI) by 12x on average. Drift serves more than 250 manufacturing and financial services companies, including Mirion Technologies, Hines, Cornerstone Building Brands, and Apex Group. Drift has collaborated with BOL Agency, Demandbase, 6sense, Quarry, and Salesloft to improve integration with the preva...

Account Based Data

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and in...

ABM Accounts

MRP | November 03, 2021

MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and ...

Account Based Data

Business Wire | June 21, 2023

Forrester’s (Nasdaq: FORR) Canada Customer Experience Index Rankings (CX Index™) reveal that the average CX quality among Canadian brands fell for an unprecedented second year in a row as brands struggled to deliver on customer needs. Average CX scores fell in six of the nine industries surveyed, including luxury and mass market automakers, multichannel banks, credit card issuers, investment firms, and utilities. Additionally, 21% of brands saw significant drops in CX quality i...