Green Hat

Account Management

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customizatio...

Core ABM

Jabmo | March 15, 2022

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and healthcare verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer. In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to gro...

ABM Accounts

Demandbase | April 22, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...

Core ABM, Account Based Analytics

Business Wire | August 24, 2023

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced it has been selected as a winner in the sixth annual MarTech Breakthrough Awards program in the category of "Best Campaign Landing Page Platform.” The MarTech Breakthrough Awards recognize the most innovative companies, products and solutions in the global marketing, sales and advertising technology field. Folloze BX 3.0 fills a longstanding void in the...