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Upland Software | March 02, 2022
Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s New Tech: Account-Based Sales Technologies, Q1 2022 report which provides an overview of account-based selling technologies. Upland Altify’s strategic account planning software was one of 19 vendors included, and only one of seven late-stage technology providers recognized in the report. “As a leader in the account planning technology space for over 15 years, we have partnered with g...
Account Based Analytics, ABM Accounts
RollWorks | December 07, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced new research that reveals what’s driving optimism for B2B marketers heading into 2023 and the customer acquisition strategies they’re doubling down on to be successful. In the survey of more than 1,000 B2B marketers, respondents validate that they continue to face limited resources, including smaller marketing teams and lean operating budgets. Over half (52%) of respondents say budgets ...
MRP, MarTech Breakthrough | August 13, 2021
MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments. “MR...
Buyer Intent Data
G2, ZoomInfo | September 17, 2022
G2, the world's largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers. "In 2022, the B2B industry is ...
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