imagination

Account Based Data

Sendoso | December 16, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Elevate 2023, an exclusive customer event for marketers to share invaluable insights into streamlining their sending strategies to drive revenue. The two-day, invite-only event will take place January 11-12 at the Aria Resort in Las Vegas, and will feature peer-to-peer networking, idea sharing, and educational insights from Sendoso executives, Sendoso SuperSenders, partners, and brands from ...

ABM Accounts

Bombora, HubSpot | May 06, 2022

Bombora will feature in the new ABM app collection on the HubSpot App Marketplace. Bombora updated its app in 2021 to help HubSpot users automatically discover net-new in-market businesses to uncover valuable accounts. Bombora’s Company Surge® helps B2B marketing and sales teams to know which businesses are in-market, researching their products and services, and to what extent. These weekly-updated insights are directly integrated into HubSpot so that marketing and sales...

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Account Based Analytics, Targeted Account Strategy

Influ2 | January 10, 2023

Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst ...