Intersekt Revenue Academy

Buyer Intent Data

ZoomInfo | October 30, 2020

B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a resu...

Account Based Data

Demandbase | August 24, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. The survey queried more than 200 high-level B2B leaders across marketing and sales in order to gain a clearer picture of ongoing industry evolution and the GTM approaches that separate the leading versus lagging companies. Demandbase discovered important insights about which strategies are driving growth, the continu...

Core ABM

TechTarget | April 20, 2022

On April 19, TechTarget, a global leader in B2B technology purchase intent data and services, announced its Leader status in multiple quarterly reports published by G2. This is the company’s tenth time receiving the title. TechTarget was named a leader in the Grid® Report for Buyer Intent Data Tools – Spring 2022 , the Grid Report for Marketing Account Intelligence Software – Summer 2022, and the Grid Report for Sales Intelligence Software, the 10th consecuti...

Buyer Intent Data

SelectHub, Navigator Business Solutions | June 16, 2022

On June 14, SelectHub, a software selection company, announced the launch of its new Company-Level Lead service. This service will provide software vendors access to buyer intent data to obtain relevant market intelligence about who is evaluating new software. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. ...