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NetLine | February 03, 2021
NetLine Corporation introduced an open B2B lead gen marketplace to push the future of B2B demand generation. This is first and only bid-based platform to generate B2B leads. With the exposed marketplace, B2B Marketers advance better control on the ROI of their content syndication demand generation campaigns, thereby mimicking the buying behavior already trusted across programmatic, display, and search engine marketing channels. Previously the #1 B2B Buyer Engagement Platform, NetLine's overv...
Brightcove | January 14, 2020
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily work...
Sarbacane | September 08, 2020
Marketing technology and specifically tools that help companies leverage the internet to connect with customers in a way that is compliant with a new wave of data protection and privacy policies continues to see a lot of traction with businesses and investors. In the latest development, Sarbacane, the French company that makes the Mailify SaaS-based email and text marketing platform, along with other martech software, has raised $27 million, funding that it plans to use to continue building more...
Conversica | November 10, 2021
Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...
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