James Good

Terminus | August 21, 2020

Leading Pardot consulting company Invado Solutions announced today that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B clients. Terminus, the No. 1 ranked Account-Based Marketing Platform, and Salesforce Pardot, B2B marketing automation from the world’s No. 1 CRM, recently introduced a powerful integration that allows marketers to fully integrate technology stacks that make full-funnel experiences easier ...

ABM Accounts

Zoominfo | July 06, 2021

ZoomInfo, a global pioneer in go-to-market information solutions, revealed today a company-record 27 No. 1 rankings in G2's Summer 2021 Grid Reports. ZoomInfo surpassed LinkedIn Sales Navigator to take the top spot in Overall Sales Intelligence and swept all four grids in the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. ZoomInfo showed on 43 G2 Grid Reports, the most ever, one more than its previous high of 42 in Spring 2...

Account Based Data

LinkedIn | February 17, 2021

A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

Comscore | September 04, 2020

Comscore a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced...