KEO Marketing Inc.

Account Based Analytics

6sense | October 20, 2020

6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs). 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns....

Account Based Analytics

Bombora | July 04, 2022

Bombora, a leading B2B intent data provider, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem. The 2022 Programmatic Power Players list recognizes the industry's leading agencies, solution providers, and strategic partners. The editors of AdExchanger evaluated each entry based on the depth and breadth of its offerings, d...

Account Based Data

The Marketing Practice | December 05, 2022

The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD. Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...

Account Based Advertising

Demandbase | December 16, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...