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Conference
IntentData io, Inc | January 23, 2020
IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...
Account Based Analytics
ABM Leadership Alliance, ITSMA | January 15, 2021
ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM benchmark concentrate from the two associations. The current year's report depends on review data from in excess of 400 advertisers at B2B technology and business administrations organizations, f...
Account Based Data
Metadata | March 03, 2022
On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round. This new capital investment will allow Metadata to develop a new software category as...
Buyer Intent Data
Sojern | December 02, 2022
Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 per...
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