Left Brain DGA

ABM Accounts

Premise | November 24, 2021

Premise, the platform that democratizes how actionable data is sourced and used, acquired Native, a pioneer in market research, on November 12th, 2021. Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need. "The market for a signal that cuts through the noise is significant," said Drew Drake, VP, Strategic Investments at SAP, a Native investor. "Native has built a ...

ABM Accounts

Madison Logic | May 05, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...

Buyer Intent Data

Clearbit | October 17, 2022

Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors. Capture seeks to help marketing teams build automated workflows that engage the right people at the right time from the right companies with intent-based outreach campaigns. Specifically, Capture helps teams automatically add leads, accounts and key contacts that match...

Account Based Data

ActionIQ | September 28, 2021

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base. "As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...