LYFE Marketing

Account Based Data

Sendoso | March 17, 2023

Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story, compelling differentiation and fast time ...

Account Based Data

Contentgine | May 31, 2022

On May 25, Contentgine, the world leader in content-based marketing, released its latest “Top 5” research. It ranks the most popular artificial intelligence (AI) content consumed by B2B decision-makers. Its Content Indication Platform (CIP) analyzed this content using machine learning and AI to examine content consumption across more than 3000 research papers, eBooks, and AI case studies syndicated from the world’s largest B2B library. "AI soft...

Targeted Account Strategy

Selling Simplified | November 02, 2020

Selling Simplified (SSG), a data-driven B2B demand gen company welcomes Jerome Soh and Samar Kidwai to their global sales team. Each hire brings over a decade of excellence in technical sales. Their expertise will help further solidify Selling Simplified as a global leader in B2B demand generation. Samar Kidwai is appointed as Vice President of Sales, EMEA. Samar holds over 12 years of sales experience (including six years in the B2B sphere) at companies including IDG and MarketOne....

Core ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...