Marketing Decisions

Account Based Data

SugarCRM | February 22, 2022

SugarCRM today announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected...

ABM Accounts

CMSWire | November 02, 2023

HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling businesses, announced today that it has entered into a definitive agreement to acquire Clearbit, a top B2B data provider, to help HubSpot customers grow with industry-leading customer intelligence. Real-time, unified data is at the core of the HubSpot c...

Core ABM

Momentum | March 16, 2021

Tamsen Galloway, who brings over 20 years of involvement with B2B strategy, marketing, and tech, joins the association as General Manager and the US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, in the US leadership group at the development marketing experts who, throughout the previous 10 years, have driven the path in changing how complex worldwide associations go to the market and land their greatest v...

Account Based Data

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...