MarketSource Inc.

Account Based Analytics

Metadata | February 07, 2022

On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels. The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient reven...

Core ABM, ABM Accounts

Salesloft | December 08, 2022

Salesloft, provider of the leading Sales Engagement platform, today announced the launch of several enterprise-grade features to ensure modern enterprises have the flexibility, control, and governance to adopt the critical sales technology needed to win more deals. Salesloft has seen significant momentum in 2022 thanks to growing demand from revenue teams for a simplified, consolidated tech stack with intuitive and integrated workflows that help sellers produce more revenue. Today...

Account Based Data

FUSIONWRX Inc | January 31, 2022

FUSIONWRK Inc., a Flottman Company, is a full-service marketing agency in Northern Kentucky. It focuses on digital marketing and specializes in building and optimizing Google Business Profiles. It was one of the only two finalists for the 2021 ‘Best Customer Experience Execution’ Pinnacle Award from the American Marketing Association (AMA). This runner-up honor was to recognize its contribution to improving online presence and sales entitled ‘Increasing Online Sales Success for...

Core ABM, Account Based Data

Medallia | December 20, 2022

Medallia, Inc., the global leader in customer and employee experience, today announced that Groupe Pierre & Vacances Center Parcs has selected Medallia as its experience platform of choice. “We look forward to starting this new partnership with Medallia, a new step in our strategy to increase customer satisfaction,” said Laurène Beurdeley, CCO Center Parcs and David Sandier, CCO Pierre & Vacances. “We are convinced that a stronger attention to cust...