McCorkell & Associates

Account Based Data

Reports and Markets | May 17, 2021

This report examines the Account-Based Marketing (ABM) Software Market in terms of many industry factors such as market size, market status, market trends, and forecast. The report also offers brief information on competitors and specific growth opportunities with key market drivers. The report contains an in-depth overview of the Account-Based Marketing (ABM) Software Market, segmented by companies, region, type, and application. Through an overview of each area, the study provid...

Account Based Execution

AdDaptive Intelligence | September 30, 2022

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. "We started by exploring our business strategy, internal strengths, and market opportunities," explained Laura Goldstone, senior director of communications and branding strategy at AdDaptive. "Then we crafted messaging and designs that conveyed our differentiators most effectively. Strategic planning and cohesion throughout enabled...

Core ABM, Account Based Analytics

Momentum ITSMA | February 21, 2023

On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance in eight crucial and strategic aspects of B2B marketing, with a particular emphasis on growth and innovation with high-value services and solutions. In addition, acknowledging the growing importance of Account-Based Marketing (ABM) in the B2B ...

Core ABM

MRP, Quadrant Knowledge Solutions | October 26, 2021

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. Th...