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Skydeo | January 19, 2022
Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn b...
Account Based Data
True Influence | June 21, 2021
True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies. In a statement, Brian Giese, CEO of True Influence, said, “We created ...
ABM Accounts
Demand Gen Report | June 10, 2021
Demand Gen Report (DGR) will invite the B2B sales and marketing community to meet in person for the first time in almost 18 months at the 3rd annual B2B Sales & Marketing Exchange, which will take place August 9-11, 2021, at the Encore Resort & Casino in Boston Harbor. This event, which began in 2019, was inspired by DGR's renowned flagship event, the B2B Marketing Exchange, and was designed to demonstrate how sales and marketing can grow "better together" by...
PRWeb | April 05, 2023
Invado Solutions is expanding its services to offer integrated strategy, creative, and technical capabilities for Salesforce Marketing Cloud customers. The move is part of a strategy to break down the traditional barriers between system integrators and marketing agencies and provide a seamless customer experience. “Traditionally companies have had to rely on multiple agencies to deliver on the massive value of Salesforce Marketing Cloud – a Salesforce Consultancy and...
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